Case Studies
Amendola Drives Brand Pivot That Leads to 72% Sales Spike and Acquisition
Case Studies
Amendola Drives Brand Pivot That Leads to 72% Sales Spike and Acquisition
Results
Over a five-year engagement, a robust PR and marketing program generated awards, speaking opportunities, and prestigious media placements. Amendola’s analyst relations work also contributed to top rankings in KLAS and Black Book Research. Collectively, this recognition culminated in Recondo’s acquisition by WayStar at the end of 2019.
Overview
Recondo turned to Amendola for marketing and PR upon the appointment of Jay Deady, a repeat Amendola client, as the company’s CEO. Deady pivoted the company to a new focus on the technology that sets it apart from its competitors: “Reconbot,” the patented brains behind the Recondo revenue cycle engine. Amendola was initially tasked with developing the messaging and content for a website refresh to kick off the new strategy. In the process, Amendola created a brand personality for Reconbot that became the signature element of the company’s marketing.
Case Studies
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