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Case Studies

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Amendola Drives Brand Pivot
That Leads to 72% Sales Spike
and Acquisition

Results

Over a five-year engagement, a robust PR and marketing program generated awards, speaking opportunities, and prestigious media placements. Amendola’s analyst relations work also contributed to top rankings in KLAS and Black Book Research. Collectively, this recognition culminated in Recondo’s acquisition by WayStar at the end of 2019.

Overview

Recondo turned to Amendola for marketing and PR upon the appointment of Jay Deady, a repeat Amendola client, as the company’s CEO. Deady pivoted the company to a new focus on the technology that sets it apart from its competitors: “Reconbot,” the patented brains behind the Recondo revenue cycle engine. Amendola was initially tasked with developing the messaging and content for a website refresh to kick off the new strategy. In the process, Amendola created a brand personality for Reconbot that became the signature element of the company’s marketing.

Case Studies

Success stories selected from our large client base

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INTEGRATED PR AND CONTENT PROGRAM CATAPULTS ENGAGEMENT

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Proactive PR Program Double Share of Voice

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FROM UNKNOWN START-UP TO MEDIA DARLING & HEALTH TECH UNICORN IN JUST 3 YEARS

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Increased awareness of Arcadia as the most well-known name in VBC and PHM

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PR PROGRAM BUILDS AWARENESS FOR NEW DCT PROVIDER

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Integrated pr and marketing helps take client from start-up to billion dollar valuation and IPO

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From ‘order taker’ to thought leader and innovator

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Joint efforts between Amendola & Vocera garner measurable results & Styker acquisition

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PR/content program fuels growth, supports capsule tech & philips acquisitions

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AMENDOLA PROMOTED SDOH FOR HSBLOX WITH AWARD-WINNING RESULTS

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Integrated marketing program propels record growth

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Health tech start-up gets brand awareness boost from PR program

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SIX-YEAR PARTNERSHIP WITH 
AMENDOLA DRIVES RECORD GROWTH AND STRATEGIC ACQUISITION

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DATA-DRIVEN PR STRATEGY POSITIONS COMPANY AS THE ‘GO-TO’ EXPERT

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Creating Momentum Through Thought Leadership & Storytelling

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EDUCATING THE PUBLIC, PROVIDERS, EMPLOYERS & PATIENTS ON THE BENEFITS OF CHIROPRACTIC CARE

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High-performing pandemic campaign

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Digital/content marketing & PR program positions client as value-based care leader

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Integrated marketing campaign drives impressive results

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Strategic program makes a name for health analytics company in new spaces

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Consolidating multiple companies under one brand

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Multi-year PR program helps catapult visibility and sales

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Amendola Drives Brand Pivot
That Leads to 72% Sales Spike
and Acquisition

Read case study