Our Services
B2B Healthcare Marketing and PR Services
Get on the radar. Get past the gatekeepers. Convince the decision-makers. Make the sale.
Amendola understands your audiences’ changing needs
Decision-making in healthcare, health tech and life sciences is complex. Only a few can say yes, while many can say no. Then there are those who don’t decide, but whisper in the ears of those who do. Delivering the same message to all of them in the same way won’t work. You need a targeted strategy to make an emotional and brand connection to each decision-maker and influencer. That’s where we come in.
Amendola understands your audiences. We work with them every day. We have the expertise to craft your messages and the tools to tell your stories in ways that win their hearts, minds—and budgets.
Amendola evaluates your corporate and sales objectives, resources, obstacles (internal and external), budget and competition, then develops a strategy to achieve your goals.
Our strategic counsel and planning services include:
- Competitive Research
- Customer Segmentation
- Branding and Positioning
- Buyer Persona Development
- Program Development
- Campaign Development
- Content Strategy and Planning
- Idea Conceptualization
Public relations is driven by relationships. The Amendola team has cultivated relationships with the top journalists, bloggers, podcasters and influencers whose attention you need.
Successful public relations programs are powered by strong news and thought leadership angles, metrics and outcomes to get journalists’ attention, and creative outreach with targeted pitching.
Our public relations services include:
- Media Relations
- Analyst Relations
- Speaking and Award Submissions
- Crisis Communications
- Media Training
- Corporate & Internal Communications
- Champions Program Development
- Event Support
- Message Development
- Content Development
Media Relations
Here’s just a sampling of the high-value national business media and trade outlets in healthcare, health IT and life sciences where Amendola regularly secures high-value media placements for our clients.
Many B2B healthcare buyers begin their searches for products and services online, making a solid digital marketing program vital to success. Effective digital marketing requires more than a flashy website. It takes a tightly integrated approach that combines online and offline content with sound search and social media strategies to optimize visibility and drive engagement.
Our digital marketing services include:
- Social Media Management
- Advertising/ABM
- Search Marketing/SEM
- Lead Nurturing
- SEO
Facts only get you so far. To persuade your audiences, you must tell a story that reaches them emotionally and makes a human connection between their needs and your brand. Our writers are all former journalists and/or marketing and PR veterans who know how to create compelling thought leadership pieces, and other materials that resonate with buyers.
We develop:
- Thought Leadership Pieces (bylines, op-eds, blog posts, whitepapers)
- Press Releases
- Sales Collateral (pitch decks, data sheets, talk tracks)
- High-Value Content for Lead Gen (eBooks, whitepapers & infographics)
- Case Studies and Testimonials
- Website Copy
- Campaigns
- Newsletters
- Video Scripts
- Social Media Posts