Case Studies
Creating Momentum Through Thought Leadership & Storytelling
Insight
Modivcare boosts an impressive array of programs and initiatives in local communities, with a strong focus on addressing social determinants of health (transportation to medical appoints, food insecurity etc.) that can affect health outcomes. The company needed to develop a strong communications strategy to support its business lines and tell a unified story to help attract employees, additional partners, and/or acquisition opportunities. Managed care organizations, Medicare Advantage plans and health system and hospital leaders are among their top targets.
Solution
Amendola’s multi-pronged, strategic PR program supports Modivcare’s integrated marketing activities by highlighting the company’s role in connecting people, products and services to advance health and wellness for improved patient outcomes. The program spotlights how Modivcare’s initiatives and success stories are changing healthcare for the better. Most importantly, the stories we tell demonstrate how managed care organizations and hospital and health systems can leverage Modivcare to drive clinical, operational, and financial value. Amendola started by promoting thought leadership on various topics, including SDoH, access to care, nutritious food delivery to address food insecurity, care coordination and population health management. Amendola also developed a crisis communication plan and provides ongoing assistance with targeted messaging as the company is evolving and new programs are launching.
Results
Amendola focused on local and national coverage to drive awareness.
SAMPLE LOCAL COVERAGE
Colorado Biz Magazine | Debunking the Myth of the Visionary
SAMPLE NATIONAL AND TRADE COVERAGE
-Managed Healthcare Executive | Out of Service: How a Missed Ride Can Impact Health Outcomes
-MedCity News | How a pandemic shines a brighter light on the need for SDoH innovation
-Authority Magazine | Daniel E Greenleaf Of Modivcare: How I Am Redefining Success Now
-Healthcare NOW Radio Podcast| Harlow On Healthcare: Dan Greenleaf, President & CEO of Modivcare
-Managed Healthcare Executive |Long-Term Medicaid Support Services Move to the Home and Community
-Healthcare IT News | Combining virtual care and personal touch to help the underserved
-PSQH | Delivery of Care: Creating Communication Inroads
-ProCo360 Podcast | In Pursuit of Equity, Hope & Healing
-YouTube – Slice of Healthcare | #259 – Dan Greenleaf, CEO at Modivcare
-Managed Healthcare Executive | Managing and Retaining Employees During Periods of Disruptive Change
-Urban Health Today | Ilias Simpson on NEMT and Transportation Insecurity
-Urban Health Today | Star Ratings, SDoH, supplemental services: A Q&A with Robert Pittman, SVP of Government Affairs for Modivcare
-AJMC | Contributor: Technology, Supplemental Services in MA Can Help Improve Participant Health
Overview
Modivcare conducted a nationwide agency search for a healthcare-focused PR agency that could help them transition from being known as a healthcare logistics company to a technology leader that is disrupting healthcare through innovation. They previously worked with several agency partners who were unsuccessful in telling their story and elevating their executives as healthcare thought leaders.Case Studies
Success stories selected from our large client base
Integrated pr and marketing helps take client from start-up to billion dollar valuation and IPO
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Joint efforts between Amendola & Vocera garner measurable results & Styker acquisition
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EDUCATING THE PUBLIC, PROVIDERS, EMPLOYERS & PATIENTS ON THE BENEFITS OF CHIROPRACTIC CARE
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