Case Studies
Integrated marketing program propels record growth
Overview
Leading enterprise documentation solution, seamlessly integrated with any EHR, to deliver diagnostically relevant and actionable information to clinicians at point of care.
Challenge
Though Medicomp has been an established health IT vendor for more than 40 years, the company was not a well-known brand in the industry. Its solutions are typically white-labeled by its partners, including EHRs.
Solution
The plan – ongoing for nearly 7 years now – takes a provocative stance across messaging, PR, content, eblasts, conferences and social media to elevate awareness about Medicomp, position executives as industry thought leaders, and inform prospective buyers and partners about of Medicomp’s solutions.
Results
KEY RESULTS
- 200+ media mentions
- 80+ bylined articles
- 55 eblasts
- 50+ blog posts
- 30 press releases
- 12 display ads
- 4 booth designs with marketing copy
- Many ebooks and infographics
- David Lareau | CEO
Amendola understands the needs of our potential customers. They help us deliver a message people are interested in. I couldn’t be happier.
Case Studies
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