Case Studies
SIX-YEAR PARTNERSHIP WITH AMENDOLA DRIVES RECORD GROWTH AND STRATEGIC ACQUISITION
Challenge
It was a very competitive time for HIEs, with three large players, including Medicity, vying for visibility and position. Medicity needed to prevail and overshadow the competition.
Solution
Amendola implemented a proactive and integrated marketing, thought leadership, industry analyst, and proactive PR program to ensure Medicity was the “go to” source for articles and interviews relating to interoperability challenges, successes and issues. We helped tell a compelling story by focusing on industry pain points and how Medicity’s solutions and services helped solve them.
Results
Helped create the HIE category and positioned Medicity as a market leader
Developed an integrated communications program that helped achieve 81% revenue growth in 2008 and a 91% jump in sales bookings in 2009
Exponential market growth, combined with widespread industry recognition, resulted in the company’s acquisition by Aetna in 2010 for $500 million (10x revenue; a valuation that surpassed the company’s expectations)
Overview
Medicity retained Amendola to help develop the health information exchange (HIE) category in the market and to position the firm as the category leader. A steady cadence of PR activity and thought leadership led to an unprecedented market valuation.Case Studies
Success stories selected from our large client base
Integrated pr and marketing helps take client from start-up to billion dollar valuation and IPO
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Joint efforts between Amendola & Vocera garner measurable results & Styker acquisition
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EDUCATING THE PUBLIC, PROVIDERS, EMPLOYERS & PATIENTS ON THE BENEFITS OF CHIROPRACTIC CARE
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