Case Studies
Multi-year PR program helps catapult visibility and sales
Overview
Lightbeam invested $25 million to build a comprehensive population health platform based on the best practices developed over decades by one of the most experienced teams in healthcare. Lightbeam hired Amendola to build awareness and solidify its brand through a PR program of media relations, thought leadership, awards and speaking opportunities.
Results
- 60 placements in first year, including Modern Healthcare, Healthcare Innovation (cover story), Becker’s Hospital Review, HFM, Mergermarket and The Health Care Blog
- 16 thought leadership articles
- 7 case studies
- Wall Street Journal interview of Lightbeam client RGVHA
- Winning speaker abstracts for Becker’s Hospital Review’s Health IT & Revenue Cycle Conference and AMGA’s Annual Conference
- Winning award entries for Inc. 5000 Award, 2019 Healthcare Innovation Award and Becker’s Hospital Review’s Top 80+ Population Health Management Companies to Know
Eric Rosenberger | Director of Marketing
At the 2019 AMGA Annual Conference, Lightbeam had twice as many leads scans as the 2018 event. We attribute that growth to our marketing initiatives as well as to Amendola’s work raising awareness of the Lightbeam brand via placements with target media and analysts.Case Studies
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