Case Studies
EDUCATING THE PUBLIC, PROVIDERS, EMPLOYERS & PATIENTS ON THE BENEFITS OF CHIROPRACTIC CARE
Insight
Several studies on the cost of care for patients with lower back and neck pain support what doctors of chiropractic (DC) have long known: chiropractic care is among the most cost-effective treatment for those common conditions. F4CP turned to Amendola to help the association communicate this message to employers, providers, payers and patients so more of them would turn first to chiropractic care rather than addictive opioids or surgery.
Results
-Amendola has secured high-value media placements for F4CP in major consumer and trade outlets, including US News & World Report, WebMD, NBC News, Romper, Veterans Health Today.
-Wrote and placed articles in payer and provider press: The Self-Insurer, WorldatWork, Practical Pain Management,Employee Benefit News, Healthcare Dive, MGMA, HealthcareNOW Radio, AHIP, Healthcare Business Today, to name a few.
-Secured regular columns for F4CP’s president in Thrive Global and Forbes.
-Have served as a strategic partner with branding initiatives, including naming the association’s Adjusted Reality podcast and developing the name and branding of its Chirothon fundraising initiative—both of which have been extremely successful.
-Membership grew from 8,000 (2015) to nearly 32,000 (2022).
-Became an award-winning organization, with Amendola drafting awards resulting in 3-4 wins each year.
-Website visits increased 39% in 2021 compared to 2020. On track to exceed 40% to 45% growth in 2022.
Overview
F4CP’s mission is to educate the public about the benefits of chiropractic care. Beginning in 2018, F4CP partnered with Amendola to enhance the credibility of chiropractors through a robust content marketing program to generate a steady stream of news and well-researched thought leadership content, including press releases, eBooks, bylined articles, resource guides, white papers, and infographics. F4CP is now in its 4th year of a successful engagement with Amendola.Case Studies
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EDUCATING THE PUBLIC, PROVIDERS, EMPLOYERS & PATIENTS ON THE BENEFITS OF CHIROPRACTIC CARE
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