Case Studies

Health tech start-up gets brand awareness boost from PR program

Insight

While there are several competitors whose solutions automate prior authorizations, none drive better patient outcomes or provide full transparency into health plan policy as Cohere does. Cohere’s platform not only automates provider and payer preauthorization functions, it generates clinical policy guidance that drives evidence-based care decisions without delays or denials. Instead of submitting separate PA requests for each service, providers using an episode-based care path can receive approval for multiple services at once, saving cost and time—and speeding patient access to care

Solution

Cohere relied on Amendola to raise its national profile as it worked to secure additional funding and win over new health plan customers. Initially, Amendola worked with Cohere to tell its story via thought leadership placements and media interviews discussing prior authorization and the use of machine learning to anticipate patient-specific needs during an episode of care. Now that Cohere has customer results to share, Amendola has leveraged those impressive metrics to secure new opportunities.

Results

Cohere and Amendola have partnered on several award applications. The company was recently selected as one of Fierce Healthcare’s Fierce 15 of 2022; named to the 2021 CB Insights Digital Health 150 list; won the TripleTree iAward for Innovative Healthcare Technology; and is nominated for the international UX Design Awards.
Cohere’s funding and expansion news was covered by a wide range of national and local outlets, including the Wall Street Journal, HIT Consultant, HIStalk, Venture Capital Access Online, Yahoo Finance, Business Insider, Built in Boston, Becker’s Hospital Review, FierceHealthcare, and Healthcare IT Today.
Amendola has secured several media interviews for Cohere’s executive team in CEOs Speak, Thrive Global, Authority Magazine, Health Payer Specialist, PSQH: The Podcast, AIS Health, Slice of Healthcare, 5 Minutes in Healthcare, HealthLeaders and Becker’s Healthcare podcast.
Amendola has drafted numerous thought leadership pieces for Cohere and placed them in high-value media outlets such as Managed Healthcare Executive, FierceHealth Payer, Healthcare Musings, DOTmed, and First Report Managed Care.

Overview

Cohere Health launched in 2019 with the mission of transforming the time-consuming prior authorization (PA) process by aligning payers and providers around evidence-based treatment plans. Cohere’s intelligent digital authorization platform uses AI to anticipate the entire patient-specific episode of care and offer clinical recommendations, or “nudges,” to providers entering PA requests. Cohere selected Amendola Communications to provide strategic counsel, content development, and media relations to help drive awareness of the company as a market disruptor.

Case Studies

Success stories selected from our large client base