Our Blog

Want a sense of how our team members think and communicate?

Our staff of healthcare strategists, marketers, content developers, and media relations professionals shares advice, experiences, best practices, and more in our agency blog.

09/28/2023

Whether In PR Or Elite Sports, We Need Cultures That Support Mental Health

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05/31/2023

How To Keep Zombie Sentences From Infecting Your Writing

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05/10/2023

How To Create Media Pitches That Work

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04/26/2023

What's My Tagline?: ViVE2023 With James Aita And Grace Vinton

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04/12/2023

Thought Leadership Strategies Are Crucial For Startups And Disruptors

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03/07/2023

What “Earned” Analyst Relations Can Do For You

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02/22/2023

Why Your 60-Minute Meeting Is 30 Minutes Too Long

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02/22/2023

Why Your 60-Minute Meeting Is 30 Minutes Too Long

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02/01/2023

9 Tips For A Great Video Interview

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02/01/2023

9 Tips For A Great Video Interview

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01/11/2023

Employee Brand Advocacy: Why Your Brand Needs It & 3 Steps To Get Started

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12/21/2022

Hitting The Mark With News Releases

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12/21/2022

Hitting The Mark With News Releases

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11/30/2022

Adaptability Is Key To Surviving In The Changing Media Landscape

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11/09/2022

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11/09/2022

Putting Your Communication On A Diet

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10/19/2022

You Still Have To Write For Humans (And Not Just Eighth Graders)

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10/19/2022

You Still Have To Write For Humans (And Not Just Eighth Graders)

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09/28/2022

Whether In PR Or Elite Sports, We Need Cultures That Support Mental Health

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09/07/2022

How Vampire Words Suck The Life Out Of Your Business Writing

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09/07/2022

How Vampire Words Suck The Life Out Of Your Business Writing

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08/17/2022

5 Things I Wish I Knew Before I Began Leading A Company

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08/17/2022

5 Things I Wish I Knew Before I Began Leading A Company

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07/27/2022

3 Easy Steps To Writing a Value Proposition That Sells

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06/22/2022

An Open Letter To All Public Speakers And Soon-To-Be Speakers

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05/25/2022

The Oxford Comma: Yes, No, Or Who Cares?

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04/27/2022

What's My Tagline?: Grace Vinton and James Aita at HIMSS 2022

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04/06/2022

What's My Tagline?: Grace Vinton and James Aita at ViVE 2022

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03/16/2022

Being A Better PR Agency Teammate: 3 Lessons I Learned Riding My Peloton Bike

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03/02/2022

Your Corporate Messaging Needs A Makeover

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02/16/2022

COVID’s Impact On B2B Marketing And PR: Insights From Our Clients

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02/02/2022

Press Release Headlines: When Short Is Just Right

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01/19/2022

Consistency And Quality Content Are The Keys to Blogging Success

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01/05/2022

Know Your Audience: The Fine Line Between Technical Language And Jargon

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12/22/2021

Why Thought Leadership Matters In Healthcare

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12/08/2021

Consistency, Quality Are The Keys To Winning Website Content

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11/24/2021

Blurred Lines: When My Work in Healthcare Became Personal, Again and Again

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11/10/2021

2021 State Of The Press Release: The TL;DR Version

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10/27/2021

5 Ways To Make Work From Home Work For Your Business

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10/13/2021

4 Tips From A Former Healthcare Reporter

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09/29/2021

Kindly Do The Needful: Coping With Outcomes Anxiety

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09/15/2021

What’s Wrong with Group Brainstorming? A Lot. Here’s a Better Alternative.

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09/01/2021

To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission

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08/18/2021

Six Considerations When Evaluating A PR Agency

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08/04/2021

The Lifelong Learner In All Of Us

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07/21/2021

Look for the Human Connection to Health Tech

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07/07/2021

The Key To Writing Marketing Copy That Gets Results

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06/23/2021

How To Plan Communications For Your Next Crisis

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06/09/2021

Why “Writer's Block” Isn’t Really Writer’s Block—And How to Fix It

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05/26/2021

Are Humans Destined To Be The New Horses? Thoughts On AI In PR

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05/12/2021

So You Want To Be On A Podcast?

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04/28/2021

PR Works Better When You Make It Personal

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04/14/2021

Write 200 Lousy Words Per Day, That's It

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03/31/2021

“Lincoln’s Mentors” Imparts Importance Of Archetypes For Life

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03/17/2021

Health IT – A Patient’s Experience

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03/03/2021

The Key to Creating Successful Podcasts for Your Business

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02/17/2021

3 Quick Tips for Writing a Better Byline

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01/20/2021

Top 5 Blog Posts of 2020: The More Things Change…

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01/06/2021

Case Studies: Understanding the Difference Between Results and Activities

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12/09/2020

"The Elements of Style" Never Loses Luster for Lovers of Language

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11/23/2020

COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude

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11/11/2020

Women Leaders: A Tribute to My Mom

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10/28/2020

7 Tips for Making Your Press Release a Success

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10/21/2020

Branding: Be Yourself, Earn Engagement

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10/14/2020

Get Real: Making the Most of Virtual Events

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10/07/2020

Revisiting “The Four Ps” of Marketing During a Pandemic

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09/23/2020

How to Take the Pain Out of the Editing Process

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09/16/2020

Award-Winning Award Entries: Differentiating Between Strategies and Tactics

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09/09/2020

Marketing In a COVID World

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09/02/2020

Breaking Into the Policy World through Public Relations

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08/26/2020

How to Prepare for Media Interviews

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08/19/2020

5 Helpful PR Tips for Rebranding

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08/05/2020

Research: Be Careful What You Link To

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07/29/2020

Substance Over Spin

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07/22/2020

In 2020, a "Thought Leader" is just a Regular Person

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07/15/2020

5 Reasons to Invest in Your Future, Despite the Scary Past

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07/08/2020

Avoiding the Information "Tug-of-War" During Product Launch

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07/01/2020

Blinders Off: The Value of Performing a Marketing Audit

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06/24/2020

Beating the Odds When Pitching Trade Show Media Interviews

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06/17/2020

10 Fast Visual Tips for a Fabulous Zoom Media Interview

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06/10/2020

What Journalists Want: We Read Cision's 2020 State of the Media Report So You Don"™t Have To

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06/03/2020

Aim for Progress, not Perfection in Crucial Conversations

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05/27/2020

The Real Secret to Creating Great Content

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05/20/2020

5 Tips on How to Write Social Media in a One-Subject World

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05/13/2020

The New Normal in Public Relations and Marketing

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05/06/2020

How to Write During a Pandemic

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04/29/2020

Bringing A More Data-Driven Approach to PR Campaigns

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04/22/2020

PR in the Time of COVID-19

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04/15/2020

4 Simple Tips for a Successful User Conference

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04/08/2020

Don't Let Emotions Rule "Crucial Conversations"

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04/01/2020

How to Maximize Exposure for Your HIMSS20 Sessions that Never Happened

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03/18/2020

Seeing Yourself Through Your Child's Eyes: A Personal Story

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03/12/2020

Taking the Animal House Approach to HIMSS20

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03/11/2020

Using PR and Storytelling in Your B2B Marketing Strategy

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03/04/2020

Walking the Tightrope between Great Content and SEO

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02/19/2020

The 5 Resolutions Common to PR and Marketing Professionals

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