Case Studies
Proactive PR Program Double Share of Voice
Challenge
AvaSure is the leader in the hospital telehealth space yet their competitors were making a lot of noise and AvaSure needs to have a bigger voice in order to be heard.
Solution
Amendola replaced AvaSure’s long-time PR firm and quickly went to work to secure interviews and article placements to raise awareness of AvaSure’s virtual nursing solution. Leveraged AvaSure customers such as Trinity Health and UCHealth (Colorado) for media coverage. Facilitated coverage in major outlets such as New York Times, HIMSS TV, Axios, HISTalk and Becker’s, to name a few. Generated ongoing coverage about AvaSure in key media outlets that elevated the company’s profile and doubled its Share of Voice from 33% to 67% in only 3 months.
Overview
AvaSure provides the leading hospital virtual care platform to systems with nursing and staffing shortages that are challenged to significantly reduce labor costs without sacrificing patient health outcomes. Recently recognized by KLAS Research as the leader in reducing the cost of patient care, AvaSure is the pioneer in providing best-in-class, video-based AvaSure TeleSitter® and TeleNurse™ solutions. In use by 1,000 hospitals, AvaSure combines remote patient monitors, virtual nurses and other providers on a single platform to enhance clinical care.
Case Studies
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