Case Studies

From ‘order taker’ to thought leader and innovator

Challenge

A company that has been around since the early 2000s, Availity had always been an “order taker” from the larger health plans they worked with, but with their extensive network of providers and payers, they realized their unique position to make a huge impact utilizing their health IT solutions to bridge the communication and technology gaps between payers and providers. They turned to Amendola because they wanted the world to know that they were no longer “order takers,” but trailblazers of innovation to help build a more efficient, affordable, and effective healthcare system.

Solution

Availity continues to partner with Amendola because of our deep understanding of healthcare that has kept Availity in the spotlight of the RCM industry. Through high-value thought leadership content and on-target media placements, Amendola is helping Availity remain steadfast in their commitment to improve payer/provider collaboration—ensuring they are well-positioned to play a significant role in healthcare’s digital transformation.

Results

Over nearly six years, Amendola has helped Availity reach their niche industry audience and has:

Secured hundreds of media interviews through proactive pitching
Written, secured and placed 48 research-intensive bylines in top-tier healthcare publications and peer-reviewed journals
Drafted six White Papers / Case Studies, drafted more than 50 Press Releases, secured multiple Awards (including Best Places to Work), and multiple Speaking Opportunities
Prepared a crisis communication plan toolkit for executive leadership team
Secured more than 6,755 media mentions, including high-value media outlets such as Wall Street Journal, Managed Healthcare Executive, Becker’s Hospital Review, Managed Care Magazine, The Hill, HIT Consultant, HIStalk, Revenue Cycle Intelligence and much more
Secured more than a dozen analyst briefings
Created and maintained a robust database of SMEs on everything under the RCM sun
Leveraged local PR contacts to shed light on Availity’s company culture to recruit new talent to grow their team to what is now 1,300 employees

Overview

Long-time client Availity is a revenue cycle management company that launched as a joint venture between Florida Blue and Humana. Availity’s original mission was to reduce administrative abrasion between payers and providers in Florida by digitizing manual, inefficient, and time-consuming processes.

Case Studies

Success stories selected from our large client base