Case Studies

High-performing pandemic campaign

Challenge

In rural areas, hospital access is severely limited. While ground ambulances might take over an hour to reach a patient in distress, a helicopter can arrive in minutes. Air Methods' aircraft are essentially "flying ICUs," equipped with experienced clinical personnel and equipment, such as ventilators, that many ground ambulances do not have. Without air medical services, overrun hospitals would also suffer greatly. Helicopters and fixed-wing aircraft able to transfer patients from hospitals at capacity to other facilities that have the beds and staff to provide the necessary treatment.

Insight

Audiences: EMS/referring organizations, insurance companies, patients, hospitals, employees and legislators Goal: Create a messaging platform for the corporate brand and its leading services that can be applied to its base-level brands Strategy: Encompass current and prospective customers and capabilities, while remaining open-ended to accommodate the future expansion of the company’s customer base and new capabilities and services. Overarching Value Proposition: Air Methods, the nation’s leading mission-centered air medical service, provides patients with access to exceptional clinical care and life-saving support during their greatest moment of need. Air Methods’ multiple business models ensure communities have access to emergency care anywhere and anytime. Air Methods’ emergency medical and financial support teams advocate on behalf of patients throughout the care journey—from emergent medical intervention to guidance through the insurance claims and billing process. This ensures that patients can focus on what matters most—recovering and living their lives. Boilerplate: Air Methods is the nation’s leading mission-centered air medical service. With more than 300 bases in 48 states, Air Methods’ highly skilled clinical and aviation teams complete more than 70,000 emergency air medical missions every year, providing critical access to emergency healthcare services in underserved urban and rural areas. A focus on clinical excellence and training improves patient outcomes and sets the standard across the air medical industry, including Air Methods’ ongoing research and the development of standardized protocols such as the HEAVEN Criteria for airway management. The company’s Patient Advocacy Program works with patients and health plans to ensure patients receive the best care possible from the moment a call comes in until billing resolution – allowing patients to focus on what matters most: recovering and living their lives. For more information, visit http://www.airmethods.com, and follow Air Methods on Twitter, Facebook and LinkedIn.

Results

During the first year of the pandemic, Air Methods transported more than 2,000 COVID-19 patients throughout the U.S. Air Methods continues to be a vital resource for hospitals and emergency first responders all over the country and has consistently applied lessons learned during the pandemic to remain agile and provide the best care possible to patients in distress, including those with COVID-19.

Overview

Air Methods is one of the largest air medical organizations in the country, with bases serving 48 states that have been crucial in getting COVID-19 patients to the care they require.

Case Studies

Success stories selected from our large client base